For Crazy Cock Whisky, the creative direction centred on expressing strength, refinement, and character through a restrained yet impactful visual language. Carefully selected materials, sculptural styling, and directional lighting came together to create imagery that elevated the bottle while reinforcing the brand's premium identity. Every frame was designed with precision, allowing craftsmanship and detail to take centre stage.
Crazy Cock
For the Bira 91 × Curry campaign, I styled a series of food compositions that complemented the bold, playful character of the campaign while allowing the dishes to feel authentic and inviting. Working within the established creative direction, the styling focused on texture, colour, and balance, ensuring each plate enhanced the visual narrative and paired naturally with the beer.
Bira
This project explored wine as more than a product—it became the centrepiece of moments shared around food, conversation, and celebration. Through carefully curated props, layered textures, and a warm, understated palette, the styling created a contemporary visual narrative that felt effortless yet refined, allowing every bottle to integrate naturally into the scene while remaining the focal point.
Sula
For Seven Brothers Cocktails, the overall visual language of the campaign, shaping the mood, material palette, and styling to reflect the bold spirit of the collection.
Seven Brothers
